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Today’s social media landscape is undergoing a seismic shift. Platforms once driven by engagement are now transforming into "media networks," where users are increasingly passive consumers rather than active participants. With the future of TikTok in question and political polarization rising on networks like X and Facebook, the arts sector is left wondering what these changes will mean for our industry. Join us for an engaging conversation with the Spark Creative social media team, where we’ll unpack these critical questions and explore how arts organizations are adapting to this new digital age. Together, we’ll discuss strategies for remaining connected, relevant, and impactful in an ever-evolving digital world.