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February Keynote: Unleashing Gen Z - Time to change the narrative

Do you believe the future holds nothing for you?

If you answered yes, then you share this in common with nearly 50% of Generation Z who feel disillusioned. Too many young people feel a lack of power. Yet, it is also Gen Z that is the key to changing the world.

In this seminar, we will break down not only the reasons for this disillusionment, but also how it is reinforced by narratives we consume. We will share new research insights on the emancipative values shifts that are taking place below the surface, with Gen Z as frontrunners. To accelerate positive change we need to urgently amplify a new narrative that engages young peoples’ hearts and minds. And, ironically, we need to learn important lessons from how the fossil fuel industry has been able to shape narratives in the past. Together, we can do so much better!

Martijn Lampert, Co-Founder and Research Director at Glocalities and Michael Sheldrick, Co-Founder and Chief Policy, Impact and Governmental Affairs Officer at Global Citizen, will host this session. They will share the latest insights on Generation Z based on 8 years of Glocalities’ international trend surveys and on Global Citizen setting the example in activating and engaging change-makers from all around the world.

Feb 8, 2023 02:00 PM in London