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The Ultimate Guide to Publicity w/ Ariel Hyatt & Maya Azucena

Learn how to generate press and land publicity! In this workshop, participants will identify the basic materials needed for a solid press kit and ways to set themselves apart, including generating a succinct press pitch, graphics, and brand. Participants will have a chance to draft their own effective pitch (the foundation of your PR) to catch the eye of bloggers and journalists alike, as well as learn how to avoid common mistakes when sending out a pitch. Next we'll discuss how to use an international lens for marketing, research and select media outlets to target and how to design a manageable timeline for generating publicity. Finally, participants will explore what to do with any publicity they receive, and how to leverage those successes to achieve broader career goals. Over 25 years Ariel Hyatt, founder of Cyber PR Music, has executed public relations campaigns for over 5,000 artists and published multiple books on PR, marketing & social media for artists. Award-winning musician, singer, and songwriter Maya Azucena has performed across the world in over forty countries and collaborated with Marcus Miller, Brass Against, Jason Miles, among others.

Suitable for artists of all disciplines. 75 live participants max.

Open to artists throughout Massachusetts thanks to funding from the Mass Cultural Council.

This workshop will be recorded! If you're unable to attend the live session, you can still register via Zoom and, if approved, we’ll send you a link to access the recording after the workshop is complete.

Mar 30, 2023 02:00 PM in Eastern Time (US and Canada)