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The Fundamentals of Strategy & Planning

ICA Summer Camp - Strategy & Planning Series

In this session strategists and planners explore the value of ideas and research. They'll discuss what an insight is and how they use research to identify them. There will be plenty of opportunity for questions, so come prepared.

Special Guest
Liam Brown, Strategy Director, McCann
Kristy Pleckaitis, VP, Strategy, Broken Heart Love Affair

About Advertising Unlimited
Calling all creators! TikTok’ers, bloggers, doodlers, entrepreneurs, Tweet’ers, artists, performers, world travellers, event organizers, jokers, day dreamers, out-side-the-box-thinkers, mathematicians, coders, relationship builders, and creative problem solvers.

Advertising Unlimited, and the ICA Summer Camp, is for anyone who's curious about working in the advertising, marketing and communications agency industry.

All are welcome and the sessions are free. Please check your Junk folder for your Zoom invitation and don't forget to click on the Save to Calendar button. The sessions will not be recorded or repeated.

Check out the ICA Summer Camp 2022 Calendar for upcoming sessions: https://theica.ca/summer-camp-2022-calendar

About the ICA
Since 1905 the ICA has been the not-for-profit association that supports and represents the Canadian advertising, marketing, media and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.

Jun 7, 2022 04:00 PM in Eastern Time (US and Canada)