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CSCA Presents: Katie Irving - Crafting Your Own Creative Path
Careers don’t have to follow a set path. In fact, many of the most successful creators take giant leaps and sharp turns along the way.

Katie Irving is the founder of Moonshot, an agency that propels youth-focused brands into sustainable growth. Leveraging the power of qualitative insights, Katie helps brands gain a more fully dimensional view of their customers and forecasts opportunities for growth that anticipate the evolving mindset of the world’s most powerful generations.

After building her career on a reputation for laser-accurate forecasts of trends and cultural shifts within the famously fickle teen market, Katie had a crisis of conscience about the fashion industry’s - and her own - role in perpetuating major social and environmental issues.

Formerly the Sr. Director of Concept at Abercrombie & Fitch, Katie is a leading expert on youth culture and has consistently positioned brands for 7 and 8-figure growth including Hollister, Abercrombie Kids and Gilly Hicks.

In this talk, Katie will discuss her own journey, from high-end fashion designer, to creative lead at a large retail company, to starting her own business. She’ll share valuable lessons she’s learned along the way, and insights into understanding our youngest generations.

Learn more and download her latest reports at

Sep 16, 2021 07:00 PM in Eastern Time (US and Canada)

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