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Driving Brand Recognition and Student Enrollment: Johns Hopkins University’s World-Wide Impact During COVID-19
CAHME and Johns Hopkins University (JHU) will host a webinar on how JHU quickly organized its resources to lead the world in the reporting of COVID-19 statistics. Faculty will provide lessons learned as to how the media attention from this initiative increased brand awareness (named a Top 10 brand for 2020) and the growth in program applications.


Beth Blauer, Associate Vice Provost, Public Sector Innovation, JHU, is the former Executive Director and co-founder of the Centers for Civic Impact at JHU. As a dedicated public servant and international expert on government performance programs for more than fifteen years, she spent her career working to improve people’s lives by bringing data into governments’ decision-making processes.

Mary Conway Vaughan, Lead Program Coordinator Centers for Civic Impact, JHU, has over twenty years of media and educational software project management experience. She has spent her career in service of mission-driven initiatives and organizations.

Sara Bertran De Lis Mas, Data Scientist, Centers for Civic Impact, JHU, provides technical assistance to city governments on advanced data analytics projects. She has also served as the Lead Data Scientist behind the JHU Coronavirus Resource Center, leading the team's analysis of public health data and creation of data visualizations to help the public understand the global pandemic.

Mark J. Bittle, DrPH, Senior Scientist, and Program Director, Master of Health Administration and Master of Applied Science in Population Health Management, JHU, is an experienced health care executive and is board certified in healthcare management as a Fellow in the American College of Healthcare Executives.

Jun 30, 2021 10:00 AM in Eastern Time (US and Canada)

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