One of the key traits of successful agencies is their ability to truly maximise the opportunities with their existing clients. They look beyond the initial ROI metric of winning the client in the first place, but look at increasing the lifetime value of that win.
It makes perfect sense to think this way - after all, you should only pay the acquisition cost once so logically if you get two pieces of work from the same client you double your ROI. That being said, when we conducted a straw poll at a recent AC event on how many agencies have a structured, planned and tested client development process, those that did were in the minority.
We’ve organised this online session with our friends at Mailchimp & Co to help you work out the best client growth strategy for your agency. We’ll explore the practical considerations, activities and processes with agency owners that have implemented and stress tested their plans in their own agencies. Join us to find out what they did, how they did it and what they learned along the way.