This track accepts submissions on different functional aspects of management in the age of digital transformation.
Digital Transformation Challenges in Logistics and Supply Chain Management
Submissions for this track discuss digital technologies in logistics and supply chain management, considering the current trends in optimization and digital transformation of business processes. The experience of developing logistics solutions for the tasks of the digital agenda in different countries is analyzed. A further focus is on the national and regional models of cooperation for organizing logistics networks based on digital technologies.
Marketing transformation in the Digital Era
The problems of relationship marketing, the impact of digital transformation on marketing and marketing communications, transformation of customer experience and responsible consumption as trends in the digital economy, transformation of marketing competencies in the Digital Era are considered.
Digital business management and transformation of business processes in the digital economy
Topical issues of modern digital technologies and their impact on the operational activities of industrial enterprises are considered.
Strategic management in the context of digitization of the economy
The issues of strategic management at the macro and micro levels, including the strategic management of territories and various types of socio-economic systems located within these territories (regions, complexes, enterprises) in the context of digital transformation, are considered.
Modern trends and technologies of HR-management are analyzed. Such subjects as human capital investment, change management, and new requirements on the quality of human resources in the context of digitization are considered.