Do you sell services in your business?
According to the World Trade Organization, services represent the fastest growing sector of the global economy and account for two thirds of global output.
Services are intangible by nature and selling the invisible demands specific knowledge, different from that used in selling tangible goods.
In this ConnecTALKS, Antonio shall discuss the main ingredients and marketing tools for a successful approach in selling services.
Antonio has expertise in luxury marketing and will also address the topic of selling the invisible in high-end market segments.
The session will be followed by a social in the Connections Way, an opportunity to catch up with friends & colleagues over a cup of coffee!