Should you develop your personal brand? Is it worth the effort and time? If you have no secret aspirations to become an influencer or thought leader, what’s the point?
The short answer is yes – but only if you do it right.
When done well, your personal brand can support and enrich your agency’s image, online presence, and client relations. It also shows your audience who you are and gives you an opportunity to share your unique knowledge and expertise. However, when done poorly, you can be perceived as inauthentic.
In this webinar, Ran Blayer and Ella Levenbach will explain how to master your personal brand. They’ll highlight the challenges and advantages of a strong personal brand, share interesting examples, and most importantly – offer practical tips and first steps.
About our speakers:
Ran Blayer and Ella Levenbach will be joining us from Percepto, an online reputation management firm based in Tel Aviv. Percepto helps organizations, brands, and high-profile individuals worldwide create an online presence that accurately represents who they are and what they do.
Ran Blayer, Co-Founder and CEO, has been leading Percepto since 2012. He has 15 years of experience in digital marketing, online reputation management and SEO. Over the years he has developed digital strategies for many multi-national companies and high-profile clients.
As Head of Content, Ella Levenbach oversees content strategy and development for Percepto and its clients. Her job is to help them tell their story online, figure out their voice & tone, clarify their messaging, and make sure it jells with the overall brand language.
Thenetworkone's 'Wednesday Webinars' are designed especially for independent agency leaders and ALL ARE WELCOME. All we ask is that you register with your business email address, so we know who you are.
In the spirit of Covid-19 collaboration, they are all FREE of CHARGE and will be broadcast via Zoom. Each webinar will last 55 minutes including Q&A.