“How to create your brand story to attract more customers”
Presented by Ex-newscaster & Award-winning Storyteller Mellissa Tong
When you look at successful businesses, what do you think is the number one factor that separates them from their competitors?
The answer is their STORY. Most buzz-worthy companies have a unique story that makes them stand out as a brand. At the end of the day, why do you think people buy? People buy not simply because they want the products or services, they buy because the message about the services or products speaks to them in an emotional way. It makes them feel that their life will become better after.
Imagine if you have a story that can capture the hearts of your audience and makes them want to buy you? What will that do to your business?
In this interactive presentation, you will learn –
● How to incorporate your why in your brand story
● How to tell your brand story in an emotional way that can connect your customers to your service and product
● How to craft and simplify your brand story and turn that into an elevator pitch that's memorable