Landing a big brand is no mean feat, especially when you do it in less than three months – but this was made possible by Stefano Marrone, creative partner and founder of Nucco, a digital-first content strategy agency.
“In 2019, Google approached a VR specialist we were working with, a professor at Brown University, and asked for some consultancy on a specific project,” says Stefano. “He mentioned he collaborated with us on regular basis, and that we could help them solve their problem.”
At the time, Google was using five different companies to produce different elements of VR training of the highest level. They were looking for a solution to balance and streamline their service – a partner rather than a series of vendors.
However, before hiring Nucco, they gave them a very small budget for a test project.
Despite this they heavily invested in the test – after all, a client the size of Google is nothing to scoff at – and they were successful in late 2019.
Landing such a huge client should have been exciting for Stefano and his team. While it was a huge coup (they’re now on their fifth collaborative project with Google) he admits the excitement doesn’t last too long as he’s always looking forward to the next step – and Google isn’t the agency’s only big fish.
Come along and hear more about how Stefano landed such a huge name – and what it means for an agency’s future success.