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ELTA Live x LEGID | Personal branding for lawyers
How can you boost your professional career? By correctly managing your personal brand.

The smartest thing you can do in your professional life as a lawyer is to become the leading expert in a particular area of knowledge, regardless of the size or location of your firm.

If you identify what you need to improve, accept it and acquire key habits, such as defining strategies, improving your commercial skills, devoting qualitative time to personal branding and so on, your competitiveness in the marketplace will be boosted. How to achieve it? Let’s discuss it.

• What are the steps to manage your personal brand?
• What are the main mistakes to avoid in your personal branding?
• Balancing the firm’s brand with your personal brand

Francesc Dominguez is an international legal marketing consultant, a personal branding advisor and trainer in commercial skills for lawyers.
He has been the pioneering legal marketing consultant in continental Europe, since 2001. Francesc Dominguez is the author of four books on legal marketing and personal branding, published in English, French, or Spanish. His latest works are:

Legal Marketing: From a competent law firm to a competitive one. How to achieve it. Published by Grupo Difusión Jurídica & ISDE Law & Business School.
The Lawyer’s personal brand: Boost your professional career.
Published by Wolters Kluwer.
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