The marketing technology (MarTech) industry has experienced exponential growth for years, but the COVID-19 pandemic has impacted the MarTech landscape. What are these changes and how should marketers prepare for the next 12-18 months? Join AMA New York, Austin, DC, and Triangle chapters on September 3 for a timely virtual panel discussion on the future of MarTech and how firms should make MarTech investment decisions in this business environment.
Our panel moderator is Scott Brinker, one of the most influential minds in MarTech. Brinker helps us visualize the exponential growth in technology options in his well-known annual Marketing Technology Landscape Supergraphic. Less than a decade ago, we had a few hundred solutions to choose from. Today, marketers have to piece together an infrastructure from a menu of more than 8,000 MarTech solutions.