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#AH – GDPR: How To Avoid The Deadly 'Second Wave'
In 2018 the GDPR came into force. We all stuck cookie pop-ups on our website – and that was pretty much it.

Well, GDPR might be about to get relevant again.

"There was a lot of panic – and then it all went quiet" says GDPR expert Guy Beresiner. "But there's starting to be some ambulance chasing. Lawyers are finding staring to crowdfund actions. People are getting very scary letters.

For agencies, it's often things you do for CLIENTS that might get you into hot water.

"There are some surprising precedents being set."

"A lot of brands run Facebook pages for brands. Say you share content for Kwik Fit on repairing your car, you're not using anybody's personal data - so it's considered out of scope of the GDPR".

"But recently there was a ruling that said the BRAND that created that fan page is the data controller – and IT'S responsible for causing the personal data to be collected by Facebook."

Guy is doing an Agency Hackers session where he'll run through the new implications of the GDPR – and what you might need to be aware of.

​Sleep with one eye open.

Nov 19, 2020 11:30 AM in London

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