Water Words That Work: Choose Your Words & Pictures Wisely
Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off.
Part 1 (Jan 18). The Perils of Preaching to the Choir. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.
Part 2 (Jan 20). The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.
Part 3 (Jan 25). The Environmental Message Method, Steps 5 and 6. You will discover techniques for getting others to vouch for you, and you will learn how to scientifically measure how easy or difficult your writing is to read.