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Triple Play: Past, Present & Future
THIS SESSION IS CURRENTLY AT CAPACITY! If you register below, you'll be placed on a WAITING LIST and we'll let you know as soon as we can if there are spaces available. Thanks for understanding!

This session will engage participants in participatory conversation about the new take-aways from the Triple Play study uncovered by NNPN Member Theaters and others in the new play sector. Led by Triple Play partners Tory Bailey of Theatre Development Fund and Brad Erickson of Theatre Bay Area, the discussion will ask:

What learning from Triple Play informed your audience engagement effort practices pre-COVID and what efforts were most effective in attracting new audiences and converting occasional theater-goers into new works fans?

What learning from Triple Play is informing your practices now in the midst of the pandemic?

What learning do you imagine bringing forward into your practices as we emerge from the pandemic and how might they assist you in attracting new audiences and deepening engagement once we have reopened our theaters?

In considering these questions, we hope to generate ideas about the audience we imagine for the future-how do we ensure the continued engagement of our traditional audiences, how do we build on engagement with new participants we may be reaching right now as we use technology to reduce barriers and who are the newcomers in the future audience we might want to reach when we reopen our doors?

Best For: NNPN Member Theater Audience Engagement & Marketing Pros

How to Prepare: Session participants will benefit by having some familiarity with Triple Play, either through past experience and/or by reading the Executive Summary of the full report (available at:

May 27, 2020 03:00 PM in Eastern Time (US and Canada)

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