Join former Bentley MSHFID student and author of Lean UX, Jeff Gothelf as he shares how to use your experience, expertise and passions to build and nurture an online reputation and network. Why? To retake control of your career development and create a continuous, inbound flow of opportunities.
Jeff will share his experience building his personal brand and using it to create a community, an audience and a high-quality reputation that attracts clients, speaking opportunities through inbound content marketing.
Jeff will share specific tactics from his new book, Forever Employable, and leave you with 5 clear steps to start building this kind of career insurance.
The presentation will be a mix of lecture, discussion, polls and one hands-on exercise to challenge you into rethinking what service you provide your employer, clients and customers.