Non-dues revenue is critical to your organization’s success, so you can’t afford not to innovate. To drive more revenue for your organization, you need to offer authentic, unique and highly-engaging opportunities. Video is the way to achieve this. By co-creating content with your sponsors, advertisers, staff, and members, you’ll take your non-dues revenue strategy to new heights.
Join Michael Hoffman, CEO of Gather Voices, as he reviews an innovative video playbook based on real-world tactics proven to drive more non-dues revenue. He’ll discuss:
- Digital marketing trends that are reshaping the future of non-dues revenue
- Why co-creating video content with your sponsors and members maximizes value
- How make your existing campaigns more successful by leveraging the power of video
- Simple-to-execute ideas to deliver more value to your sponsors, your members, and your organization
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.