Tim Ferriss says: "A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have."
Annabel Dunstan helps agencies measure and manage their client relationships. It involves asking pointed questions to find out what clients REALLY think about the agency people they work with.
In this session, Annabel will share some client feedback war stories from her decade of asking candid questions.
"There was one case where a senior account director had done a tremendous job of 'PRing' themselves within the agency" says Annabel.
"Yet when the client feedback came back, they had been misleading their leadership team – mistakes were being covered up and the board was completely unaware."
"Two of the clients that fed back to me admitted that if this individual hadn't moved on, they were seriously considering putting it out to tender."
In this session we'll find out what agencies get RIGHT – and what ANNOYS clients the most.
This is a great chance to ask questions and share the challenges you face with clients.