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#AH – Hacking Direct Mail for Fun and Profit
Have you thought about direct mail as a way to get business?

Lee Callender's business ( lets you send people handwritten cards and letters. (It's a great service – they have a team of professional 'scribblers' who sit down and write each one by hand.)

One way Lee likes to win B2B clients for his service is by sending out personalised videos.

"We'll direct mail them a card with a link to a video. It's me standing in front of the camera, delivering a personal message and pitching for a meeting."

But here's the clever part: "As you watch we get a notification – and at that point we actually get on the phone to them. 'We sent you a link to a video, have you had a chance to watch it yet?'"

Lee reports that it's working really well. "That got us Center Parcs. We only sent out 30 and we've had 9 really good conversations off the back fo that campaign."

Join this session and hear about this and other interesting ways to reach customers through the post.

Oct 21, 2020 03:00 PM in London

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