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Workshop: how to hit a motorcyclist
How do we make sure our interventions hit their intended target? This workshop will explain why using STATS19 data to target motorcyclists for education, training and publicity isn’t very effective, and how even MOSAIC demographic information only tells a tiny part of the story on who your target audience are.

Delivered by Saul Jeavons, Director, The Transafe Network

Mar 24, 2021 02:00 PM in London

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