Join us on Tuesday, October 20, 2020 at 12:00 PM EST to discuss "Customer Discovery: Validating Product/Market Fit."
If you are a startup looking to scale your business - or - an existing business looking to launch new products/features - or an existing business looking to explore additional growth opportunities then this session is for you!
In this live webinar, guest speaker Christine Gelnaw, Principal at CMGVision, a market research consultancy, will go through:
- Understanding customers’ choices/trade-offs in solving problems
- Identifying target customers/personas and compelling features (emotional, social and functional)
- Assigning value to the solution(s) (how does it improve their lives?)
- Exploring pivots
Christine Gelnaw is a Principal at CMGVision, a market research consultancy committed to provide actionable insights to innovative solutions and a former Program Manager at The Refinery Accelerator Program, a highly successful program designed to improve the diversity, sustainability and success of women-led startup companies in the State of Connecticut. She has mentored, advised and served on the founding teams of multiple startups. Prior to The Refinery, she was a capital markets senior manager at KPMG Consulting with an established record of prioritizing and productizing competitive innovation initiatives. She is an accomplished specialist in strategic business positioning: strategy, innovation/ commercialization initiatives, competitive market analysis and positioning, market research and operations execution.
NOTE: Once you click "register" below, your registration request will be submitted to us for approval. After reviewed and approved, your event confirmation email will come from Zoom. You can find it in your inbox by searching for "HAYVN Event Confirmation: [Meeting Topic]".
Please register ahead of time to ensure you receive the webinar access link on time to join us.