In the fight against disinformation, journalists debunk myths and expose conspiracy theories threatening to poison the public discourse. But they also face a difficult challenge - making sure that fact-checking actually makes a difference. How should media organizations package such content to attract audiences who are already overwhelmed by other online content? As part of the Science+ project, Free Press Unlimited published various fact-checking projects targeting readers across central and eastern Europe. The team promoted content across various channels and formats, and carefully measured reach, engagement, and impact. In an online session, they will summarize the lessons they learned from these experiments.
Trainer: Peter Georgiev
Peter Georgiev is a reporter for Bulgarian National Television and a researcher for Free Press for Eastern Europe (FPEE). Peter covers disinformation, technology, and politics for "Panorama", one of the oldest and most widely known television programs in Bulgaria. As part of FPEE's Science+ project, he also investigates the disinformation space in Central and Eastern Europe, examining narratives relating to the coronavirus pandemic and the war in Ukraine.
The Cross-Border Local initiative offers grants to journalists interested in local, cross-border investigative journalism; training and mentoring in various aspects of investigative journalism; and a mini-MBA for local news media executives.