Have you spent your career avoiding business development because you simply found the whole thing too foreign, overwhelming, or downright unappealing?
And yet, generating enough revenue from the right kinds of clients is your top responsibility as an agency leader.
You want control over your agency’s destiny. How do you find an approach to business development that works for you?
The answer lies in playing to your strengths. In this webinar, you’ll discover how to land on a new business strategy based on stuff you’re already good at.
Because when you play to your strengths, you're more likely to be successful (and maybe even enjoy yourself).
• How to recognize—and overcome—the mindset that keeps agency leaders stuck in unproductive patterns
• The four new business archetypes—what they are, and which ones fits you and your team best
• What a well-rounded business development program looks like for your firm
• What a one, two and three-year plan for growth might look like for your firm
About our speaker:
Jody Sutter is the owner of The Sutter Company, a new business consultancy that advises small agencies on organising and operationalising their growth strategy.
She started The Sutter Company after over two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines.
She frequently speaks at leading industry events around the world and is a featured instructor in the 4As Learning & Development program.
Jody is author of, 'A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients'.
Thenetworkone's 'Wednesday Webinars' are designed especially for independent agency leaders and ALL ARE WELCOME. All we ask is that you register with your business email address, so we know who you are.
In the spirit of Covid-19 collaboration, they are all FREE of CHARGE and will be broadcast via Zoom. Each webinar will last 55 minutes including Q&A.