Marketers are often biased and stuck on social media programs that don’t generate real value for real people. In 2021 we need a back-to-basics relationship with marketing data, especially social media marketing data.
In this event, Aaron Templer, Founder + CXO of full-service brand and marketing firm, Three Over Four exposes:
■ The shortcomings of a tactics-focused social media marketing approach that so many marketing professionals, leaders, organizations and brands rely on.
■ The questionable data most marketers base their decisions upon.
Aaron will show us a better approach through building social capital—not with better marketing skills, but with stronger leadership acumen.