The coronavirus pandemic has forced museum interpretation professionals to re-examine our strategies and practices for visitor engagement. Most of our standard in-gallery engagement tools are rendered at least temporarily obsolete, forcing a shift in outreach activities to digital platforms to provide low- or no-touch access to content and experiences.
This panel explores a few of the ways Crystal Bridges Museum of American Art continues to adapt to our new professional landscape by highlighting a few projects, both virtual and in-gallery, where collaboration among the interpretation, communication, and education teams are creating new kinds of digital engagement opportunities for our guests in an age of uncertainty.
There will be time at the end of the presentation for discussion and collective sharing.
Presented by: Crystal Bridges Museum of American Art
Moderator: Robin Groesbeck, Director of Exhibitions and Interpretation
Participants: Neal Johnson, Digital Media Director; Stace Treat, Head of Interpretation; Brittany Johnson, Interpretation Specialist