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Forum Focus: 15 March 2022
How to avoid wasting your time on futile campaigning

For those who are lobbied, lobbying can feel like being in the middle of trench warfare conducted with megaphones. The cacophony is deafening and confusing, with the combatants acting as if they believe whoever shouts loudest can win. Sometimes they do; just as often, the din is such that they are all ignored. There is a more effective way, by convincing those you wish to influence that you are serious, credible and reliable. Award-winning association CEO and IAL Almanac author, Richard Lambert leads this afternoon’s discussion on what it means to be an effective advocate.

Mar 15, 2022 04:00 PM in London

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