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Shoff Chat: Social Advocacy: Connecting Authentically with Marginalized Populations
Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways to connect with these populations to expand and deepen their relationships. Why is it important to proactively connect and understand marginalized populations? And how can brands do it in an authentic way that truly benefits both the audience and the brand?

Join us to learn more about this subject with our guests Mark Rademacher, associate professor of strategic communication at Butler University, and Ola Ojewumi, nonprofit founder, writer, speaker and patient advocate.

Feb 25, 2021 09:00 AM in Eastern Time (US and Canada)

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