Meeting Register Page

Data Driven Decisions: Lessons Learned Through the Pandemic
Cheryl Boughton, Head of School, St. John's-Kilmarnock School
Lara Unsworth - Director of Admissions and Marketing, Strathcona-Tweedsmuir School
Kevin MacNeil - VP Accounts, Principal (Metric Marketing)
Dan Yorsh - Senior Account Executive (Metric Marketing)

Strathcona-Tweedsmuir School and St. John's-Kilmarnock School - together with Metric Marketing - will share their learnings around growing enrollment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew their enrollment throughout the pandemic, and set themselves up for long term success. Overcoming common and unique challenges, you’ll learn how to put your school in a position to grow:

Creative campaign examples showing what worked - and what didn’t
Insights on how to do more with your marketing budget
Common mistakes schools make in marketing and analytics
Insights on annual planning and year-over-year decision making
Specific data points that show success and trending
Systems you can use to make better decisions based on data

Oct 28, 2021 11:00 AM in Eastern Time (US and Canada)

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