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Shoff Chat: How Sports and Attractions are Weathering the Pandemic
Sports, entertainment and tourism organizations have been hit especially hard by the COVID-19 pandemic, many losing entire seasons and shutting down indefinitely because of public health concerns. It’s tough to maintain a brand and keep fans and guests engaged, but it’s critical for the long-term success of the organization.

Join us and our special guests Joel Zawacki with the Indianapolis Indians and Dennis Woerner with the Indianapolis Zoo as we uncover the many challenges – and opportunities – that these two iconic institutions faced. And how their marketing and PR game plans adjusted and what the ballpark and zoo experiences will look like as a result.

Oct 21, 2020 09:00 AM in Eastern Time (US and Canada)

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