This webinar follows the communication principle: Do good and talk about it (in the right way). Small- and medium-sized tour operators (SMEs) often do not have the resources to hire communication experts. But appealing, targeted and prudent communication is essential for human rights-related topics.
We focus on effectively and credibly communicating human rights-related efforts. It will help to convince employees and suppliers of human rights' relevance and raise customers' attention. A profound human rights communication could encourage potential customers to choose your company. Only if employees are aware of human rights' importance and goals, they can communicate them. Only if your suppliers act according to your human rights narrative, due diligence can be upheld.
At the same time, it might be a sensitive issue to discuss, especially regarding destinations with a critical human rights situation.
Kristin Hulaas Sunde, communications specialist with more than 25 years of NGO and corporate expertise and Natalie Kidd, Chief People and Purpose Officer at Intrepid Travel, the world's largest provider of adventure travel experiences will share first-hand experiences and recommendations to take action.
This webinar is explicitly targeted at people who are entrusted with internal (employees) or external (supplier, customers) communication within a tourism business or tourism-related organisation and is intended to:
- Bringing it to life: Learn how your commitment can be communicated.
- Avoiding pitfalls: Know how to talk about human rights without being deterrent.
- Building back better: Understand the benefit of a human rights narrative to be more resilient.
All information can be found on our website: