LinkedIn is a great tool for developing valuable, professional relationships - but having over 500 connections doesn’t equate to a useful network. In the Age of free-flowing Information and endless competition, success can’t be earned without putting yourself out there. People trust businesses that put a face to the name, and LinkedIn can be a bank of opportunity if you know how to tap into it. The only way to achieve that is to consistently pump out content that meets your connections’ demands, in a strong, crafted voice and persona that they can trust. That’s when they start coming to you.