Trade Spend: What is it? How much does it cost? Where to Account for it?
This webinar will provide an introduction to Trade Spend: the amount a company spends to increase demand for its products, including coupons, preferential shelf display locations (slotting), co-advertising, and more. During this webinar you'll learn distributor and retailer expectations, accounting for Trade Spend, and how to leverage this knowledge in negotiations and profitability planning.
Presented by: Rose Wilson, Rose Wilson Consulting and Annie Harlow, VT Farm & Food Ambassador
In the spirit of cooperation during these hard times, this Webinar is FREE for all.