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Trade Spend Webinar
Trade Spend: What is it? How much does it cost? Where to Account for it?

This webinar will provide an introduction to Trade Spend: the amount a company spends to increase demand for its products, including coupons, preferential shelf display locations (slotting), co-advertising, and more. During this webinar you'll learn distributor and retailer expectations, accounting for Trade Spend, and how to leverage this knowledge in negotiations and profitability planning.

Presented by: Rose Wilson, Rose Wilson Consulting and Annie Harlow, VT Farm & Food Ambassador

In the spirit of cooperation during these hard times, this Webinar is FREE for all.

Sep 16, 2020 01:00 PM in Eastern Time (US and Canada)

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