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Spark North East Meetup. #3 - Humanising Digital Marketing

Join us for the third installation of Spark. where we will be joined by Charlotte McMurray MD & Digital Marketing Consultant at Cameo Digital.

As always we'll begin with what will be an excellent talk (details below) and then finish with a half-hour of networking.

Looking forward to seeing everyone there!

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Digital marketers have spent years developing new ways to add “the human touch” to their brand’s activity – whether that’s via influencers, chatbots or machine learning personalisation. In 2021, it’s never been more important to build human connections with audiences. but the challenges are bigger than ever.

Life-changing limitations on our ability to interact in-person have redefined how we connect with even our closest friends and family. On a global scale, sobering examples of big data’s potential to bring the world’s most powerful governments to the brink mean data privacy and protection has never been more important.

After a year of huge upheaval, we’re all taking stock of what it means to be human in 2021, both online and off. How can brands navigate this new landscape, and continue to build relationships with customers in a sustainable, ethical way?

Topics to cover:

· Communicating in a “human” way – are we tired of “cuddly” brands?
· Automation and its limitations – navigating the uncanny valley
· Personalisation and data privacy – personalising in a sustainable way


This webinar is free to attend and is open to everyone including SME's to help support business innovation.

‘This event is part of the Catalysing Innovation in North East Clusters project, delivered by the Innovation SuperNetwork and part-funded by ERDF. Your data will not be shared with anyone outside of the project and will be stored securely and retained in compliance with The European General Data Protection Regulation (GDPR). For queries, or to be directed to our Privacy Policy, please email hello@supernetwork.org.uk

Feb 24, 2021 04:30 PM in Greenwich Mean Time