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#AH - MARKETING AND NEW BIZ MASTERMIND: Should You Niche or Should You Grow?

> What’s best for your agency: targeting a specific market, or diversifying and expanding your offering?
> We’ll be talking about this in our monthly marketing and new business mastermind.
> Come along and share your experiences with this conundrum and hear from other agency leaders who have found their path already.

Which is more effective: niching down and targeting a specific market, or expanding your market and diversifying your offering?

On one hand, you can find clients that better align with your agency’s values and establish yourself an expert in a certain speciality.

On the other, you don’t want to shut yourself off from potential new business – it’s getting harder to win clients as it is.

So, what’s the answer?

We’ll be talking about this in our monthly marketing and new business mastermind.

> What are the benefits of diversifying your offering?
> Can niching help you attract international new business?
> What are the pros and cons of each?
> Have you considered this before? What did you decide?

Come along to discuss all of this and more and get advice from others in your shoes.

Mar 28, 2023 11:00 AM in London