What is today’s most important business skill, for an agency leader or a senior client-side marketer? Is it insight, technology, creativity, business logic or negotiation?
Marsha Lindsay argues it’s the ability to bring them all together. This isn't integrated thinking but integrative thinking.
The origins of this approach go back to the ground-breaking 2013 book, “Playing to Win”, co-authored by P&G’s iconic CEO, AG Lafley, and the prize-winning Dean of the Rotman Business School, Roger Martin. It takes a real-world look at how some of the world’s leading business strategists manage to craft Win-Win situations from issues that seem irreconcilable and stakeholders who seem implacably opposed.
Marsha explains a technique whose well-researched and codified methods can be applied in virtually any context.
In this webinar session, full of practical examples, you’ll learn the origins of Integrative Thinking; how it works and why it’s now a critical competency for everyone on your team.
Marsha Lindsay is a researcher, thought leader, author and popular speaker, based in Madison, WI, USA. She founded Lindsay Foresight & Stratagem, the business consultancy that analyzes and forecasts future marketplace dynamics and helps senior marketers prepare for what’s next and strategically best for accelerated growth.
Her life’s work has been researching and identifying emerging marketplace dynamics, forecasting for top executives what’s next and best for competitive advantage, accelerated growth and more effective marketing.
All her work is grounded in decades of scholarship in the behavioral sciences -the universal and timeless tenets which drive human motivation, attitudes, behaviors, decision-making and effective marketing.
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