THIS IS A HYBRID EVENT: To attend VIRTUALLY, complete the registration form below. To attend IN PERSON, please register at https://www.chamberelancs.co.uk/events/the-marketing-mix-07-2021/.
"Building a Persona-Based Strategy"
Too many businesses, from a marketing standpoint, still aim to offer all things to all people. At this next event Andy Stevens, Promethean‘s Global Campaigns Manager, will delve into how effective marketing segmentation and targeted messaging is the only way to succeed in the digital world.
Andy will discuss the fundamentals of profiling your target audience, subsequently building customer personas and then how to inspire desired actions effectively once you’ve worked out who they are.