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Going Niche - how to do it and what to think about
Year after year in the BenchPress reports of 1,000’s of agencies, one statistic bears out every time; that agencies that go niche can charge disproportionately more than their generalist counterparts. Whether specialising into a niche service or building reputation into a niche client sector, agencies that have gone niche perform better across nearly all the key metrics.

Unless starting out deliberately in a niche, agency founders face a conundrum when considering where or when to niche. Do you leave money on the table by turning down projects or clients that don’t match your niche? What about the clients you already have? It’s not quite as straightforward as changing the copy on your website and going from there.

In this super interactive session, we discuss the decision-making process and practical steps agencies that have niched - in terms of both services offered and sectors serviced - with founders who’ve made the move. We’ll explore how they weighed up the risks, how they handled the transition and what the outcomes have been. Join us and our partners Mailchimp & Co for this candid and informative online event.

Nov 4, 2021 04:00 PM in London

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