We cannot use Mad Men Age thinking and expect Experience Age outcomes.
We have invited Jessica Felby - brand design brain from Denmark - to share examples with us of pack design pushed out to a brand experience versus a brand experience distilled onto a pack, case studies to give fuel to your arguments for holistic end to end thinking, and processes that can help you and your clients think and work this way.
The attendance fee of 60 Euros will be charged upon registration. The invoice will have to be settled prior to the event. epda Members & epda Industry Partners are welcome to join for free!