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Unveiling the Texas Race Class Narrative: Messaging that mobilizes and persuades the Texans we need to win

We are at an exciting point in our journey to launch our Texas Race Class Narrative, a collective narrative based on our shared values as Texans that interrupts the deliberate racial division and scapegoating of our opponents, and builds and ignites public will to win progressive solutions for our people. Over the past couple of weeks, we ran a statewide online survey, oversampling Black, Latino, AAPI, and Spanish-speaking voters, and dial tested several RCN messages we first explored in focus groups to determine how to best defeat our opposition's attacks and mobilize and move Texans for progressive victories.

We are now ready to share our key findings and recommendations and unveil the statewide brand that will carry our Texas Race Class Narrative forward across our campaigns. Informed by all of the research conducted by Texas For All, ASO Communications, We Make the Future Action, and Lake Research Partners, our top messages and new shared brand will be our foundation for building and winning progressive governing power in TX in 2022 and beyond. We invite our partners from across the movement and from every corner of our state to join us at this briefing and be part of rolling out our Texas Race Class Narrative.

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Apr 22, 2022 01:00 PM in Central Time (US and Canada)