ADESTE+ is a large-scale European cooperation project aimed at expanding cultural participation. 15 partners in 11 cities of 7 European countries have been working together for the last four years to bring audiences to the centre of attention of cultural organisations (www.adesteplus.eu). This is a 3rd generation project, heir to the original ADESTE project, as well as to the Connect and BeSpectative projects, developed since 2013.
The ADESTE+ partners comprise a diverse cross-section of the cultural sector, from performing arts organisations to museums, from small community centres to large foundations, from national theatres to neighbourhood venues.
Since 2016, our consortium has been developing and testing a methodology called Audience Centred Experience Design
In this webinar, we are going to study the process, case presentations and relevant questions.
This is a hands-on program of capacity building workshops specifically aimed at developing the creation, prototyping and testing of concrete Audience Development projects as enablers of tangible organisational change in the relationship between organisations and their publics.