In the real estate business, the video possibilities are endless. The problem (or opportunity) is that very few agents have any idea of how to best utilize this fantastic tool. So THIS, the whole video thing can be your ticket to an IPOD (an Individual Point Of Difference)
First, however, let’s make the case for WHY. Why should you invest time, energy and money in the video realm of today’s techno world? I think there are several compelling reasons: 1) To help others. Countless people are looking for information and video is becoming the venue of choice to meet their wants and needs. 2) Sharing experiences. Real estate professionals have a deep reservoir of experiences that are relevant to people today. Sharing helps people understand the world around them through the eyes of expertise, gather what they need to make decisions and it brings people closer. 3) Offer insight. Again, because agents sharing about any real estate condition is valuable, their insight is valuable as well. And 4) people watch video! Estimates say that in 2019, over three-quarters of all internet use was people watching videos.