Understanding the wealth of knowledge you hold will enable you to not only validate but also influence business decisions. This webinar will help you understand how data can be used to help identify individual business trends and through discussion recognize industry trends. During this session, a few simple metrics will be shared which will help unlock your potential to retain students longer, identify staff training needs, forecast scheduling requirements, and increase your revenue.
Your Presenter: Barbara Smith
Barbara currently holds the position of Product Manager on the executive team at iClassPro. She has worked in the software industry for 30 plus years with 25 of those directly related to the learn-to-swim industry. Barbara was the author of the Splash Swim School Booking program before partnering with iClassPro in 2020. With a passion for both the swim industry and data analytics she self-funded and authored a research paper reviewing the participation of 240,000 children in swimming across Australia and New Zealand. She has presented her research at conferences in both Australia and New Zealand helping businesses recognize the power of data to support data-driven business decisions.
On a personal note; Barbara is a New Zealander who recently relocated to Longview, Texas from the Gold Coast in Queensland, Australia. She has been married for 35 years and is a proud mum of 25-year-old triplets. Barbara is an enthusiastic golfer, who enjoys an early start to her day with a walk or run.