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Partner Session Mediahuis: Data-driven advertising
Need for data-driven and personalized advertisements

Consumers are now flooded with advertisements. Advertisers are therefore increasingly looking for efficient ways to reach their target group: the right message, bringing it to the right target group, and at the right time. Because of the growing need for advertisers to take a personalized approach, online advertising is more driven than ever by data.

MH Data Studio & data strategy

With a registered reach of 4.76 million users and almost 13 million unique browsers per month, Mediahuis has a lot of data and information. To make the most of our gigantic source of data and expertise, we launched MH Data Studio last year, a team of Data Scientists that delves deeply into Mediahuis data to realize our data-driven advertising strategy.

This strategy consists of three main parts: our ready-made standard audiences (the IZI segments), our customized segments, fully tailored to the advertiser, and finally: data-driven optimization, both during and after the campaign.

Target group: advertisers, media agencies and creative agencies

Jun 25, 2020 04:00 PM in Brussels

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