Need for data-driven and personalized advertisements
Consumers are now flooded with advertisements. Advertisers are therefore increasingly looking for efficient ways to reach their target group: the right message, bringing it to the right target group, and at the right time. Because of the growing need for advertisers to take a personalized approach, online advertising is more driven than ever by data.
MH Data Studio & data strategy
With a registered reach of 4.76 million users and almost 13 million unique browsers per month, Mediahuis has a lot of data and information. To make the most of our gigantic source of data and expertise, we launched MH Data Studio last year, a team of Data Scientists that delves deeply into Mediahuis data to realize our data-driven advertising strategy.
This strategy consists of three main parts: our ready-made standard audiences (the IZI segments), our customized segments, fully tailored to the advertiser, and finally: data-driven optimization, both during and after the campaign.
Target group: advertisers, media agencies and creative agencies