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Masterclass: Circular Economy Fundamentals for Plastic Activists
The strategy for the plastic industry in the 21st century hinges on positioning plastics as "a part of the circular economy".

Are you ready to meet the industry in that arena? Are you ready to further your mission within a circular economy framework?

Do you know what the circular economy really is, and what it means for plastic activism?

Don't believe everything you hear. Acquire the tools to think for yourself.

This masterclass will offer a brief but profound introduction to circular and regenerative thinking, and give you the conceptual and vocabulary foundations you need to start seeing the world from the biomimetic perspective of circularity.

From that foundation, we will contextualize plastics in the circular economy, and debunk common myths and misconceptions. For example, that the circular economy is predicated on recycling; or that sustainability and circularity are interchangeable terms.

This masterclass is facilitated by Manuel Maqueda, Economist, JD, and creator and professor of UC Berkeley Extension's Circular Economy Online Course. Manuel has worked in plastic pollution activism since 2008, and is the co-founder of notable organizations in the field, such as SUPER, a nonprofit enabling businesses to eliminate single-use plastics through footprinting technology and a tiered certification program.

Feb 23, 2021 04:30 PM in Eastern Time (US and Canada)

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