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GDTM-2021 | Human-Centered Technologies and Marketing Strategies in the Digital Age
The section examines key issues in terms of the impact of digitalization on processes and interactions in various spheres of human activity in order to meet the needs of the individual and society. Smart technologies provide customization, omnichannel and phydgital interaction based on the analysis of digital and natural information during product promotion and interaction with consumers. A separate place in the section is given to the main trends in the collection and analysis of big data, focused on identifying consumer trends. The transformation of marketing processes allows not only to increase interest in projects of social and environmental responsibility through engagement technologies and the activities of individual ideological brands, but also to move to the design of new products and lean production.

Sep 30, 2021 10:00 AM in Moscow

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