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The Importance of Email Marketing for your Business

Speaker: Jen Baker
Hosted by: Jennifer Baker

April 28th, 2021 10 am- 11 am

Does your business have an eNewsletter? In the past year, small businesses have been required to shift their focus to developing ecommerce-first strategies. As a result, entrepreneurs are recognizing the need to develop and maintain an updated contact list of clients and customers for use in email marketing. This webinar will discuss the benefits of integrating email marketing, specifically MailChimp, into your online marketing strategy. She will also discuss how to focus more clearly on your audience, how to maintain a contact list, develop an email campaign, retarget key customers and understand email analytics.

By the end of this virtual session, you will be able to:

•Describe the benefits of developing an effective email marketing strategy.
•Recognize the importance of maintaining an organized contact list.
•Implement tactics to develop an effective email marketing campaign.
•Identify key reporting analytics.

Apr 28, 2021 10:00 AM in Eastern Time (US and Canada)