Every agency wants to win awards – but it’s a lot more than just sending in an entry and hoping you’ll get shortlisted.
“Like business development or content marketing, agencies have to create an awards strategy that links to their business objectives,” says Stef Brown, awards expert and marketing consultant.
“People look at awards as a way of boosting their CV, but they don’t see how and why awards should actually loop into what the overall business wants to achieve. That’s where agencies go wrong.”
Stef helps agencies untangle the awards confusion – and to great success too. Last year, she worked with Climbing Trees on their awards strategy, something they’d never really had the budget for before.
“It’s a massive investment to enter these awards, and to then have the strategy to go with it,” says Frankie Brookton, relationship manager at Climbing Trees.
With Stef’s encyclopaedic knowledge of the awards sector and the agency’s focus on positive digital marketing ‘for good’, they worked together to figure out which awards to enter, as well as which awards NOT to enter.
She also helped them turn their data and reports into an attractive entry – for their work with Greenpeace UK, the agency won two gold awards at the 2022 UK Search Awards for best use of search and for best low-budget PPC campaign.
On top of this, last year they also won a silver award, and were finalists for three others. Not bad for your first awards campaign, right?
We’ll be joined by Stef and Frankie to talk through how to effectively enter and win awards, and how you can leverage them for your business goals.
As always, Stef has answers to all your burning questions on this, so be sure to bring them along!