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Cliff Note Book Club
Book: 100 Things Every Designer Needs to Know About People (Voices That Matter) by Weinschenk Susan
Facilitated by Chris Westbrook

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Jul 14, 2021 08:00 AM in Eastern Time (US and Canada)

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